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RFM Analysis With IBM SPSS
RFM Analysis With IBM SPSS

RFM (Recency, Frequency, and Monetary) ANALYSIS Introduction ...

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SPSS for Data Analysis - Part 2
SPSS for Data Analysis - Part 2

SPSS for DATA ANALYSIS – PART 2 In this section we shall be starting data analysis with SPSS with real datasets from Kaggle website. We shall be using Marketing Campaign dataset which can be found at h…...

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